PETER CULLINANE DESIGN
Every year, my work grows and evolves into something bigger and better. As an artist, there’s no better feeling than seeing the final result of a project you’ve been part of. Check below, or use the DROP DOWN MENU ABOVE, for samplings of some projects I’ve created throughout my career. From packaging, logos to photography and copywriting, my scope covers all from hands-on to management. I’ve gained valuable experience in several types of disciplines. Questions or comments? Get in touch at pculls@comcast.net.
HAMPTON FORGE - Differentiating three brands under the home brand of Hampton Forge, these brochures were produced for all tradeshows including International Housewares Association (IHA) and New York Tabletop Show (NYTT).
PRODUCT
I love product design. From Swiss Gear (Victorinox/Wenger) to Betsey Johnson, Izod, Tumi, Padma Lakschmi, Steve Madden and more, I have been able to work successfully in the world of fashion producing such classics as the Swiss Gear Maxxum backpack which is still a best seller 10+ year later.
PACKAGING
WENGER/SWISS GEAR - Developing the Swiss Gear brand identity from scratch and transferring that look to all packaging including hang tags, boxes, clam packs, club boxes and more.
PHOTOGRAPHY
SKANDIA - Lifestyle, beauty, silhouettes. From styling to lighting, the feel must match the product and accentuate nuances. In this particular instance, the steel with the wood grain handles against the aged background create a rustic scene that pops with the touch of red in the vegetables.
IDENTITY
SCHWINN - Crucial to this brand new line extention was the creation of the identity. Here I enlisted the help of illustrator Peter Barba to take my original sketch and create the icon cartoon child. Putting it all together with the logo, badge and font made it accessible for all packaging as well as displays and planogram headers.
DISPLAYS
ECOLUTION - From concept, to construction to on-floor set up, this 20' x 60' tradeshow booth was designed to show off many aspects of 2 businesses in 1. I personally designed and supervised all aspects from the plans to the signage, set-up and rigging for the International Housewares Show in Chicago.